Financial Services
PremiumTrust Bank: The world’s largest digital billboard, turned into a conversation
Xpark360 turned PremiumTrust Bank’s presence on the world’s largest digital billboard into a 360° campaign that drove attention, conversation and downloads for the Blayzz app.
5M
Daily impressions
World’s largest
Digital billboard placement
Blayzz
App driven into the conversation
360°
OOH, social and earned media
The Challenge
A landmark media buy is only as good as the conversation around it. PremiumTrust Bank needed the billboard moment to translate into awareness and downloads for the Blayzz app.
Objectives
Maximise the impact of a headline out-of-home placement.
Convert attention into conversation across social and earned media.
Drive discovery and downloads of the Blayzz app.
Strategy & Execution
The approach
We treated the billboard as the opening scene, not the whole campaign designing creative for the screen, then extending it into social content, community activation and amplification.
Creative for scale
Motion creative designed for the scale and viewing distance of the screen
Brand colours and typography pushed for legibility at hundreds of metres
A single, repeatable visual device carried into every other channel
Amplification
Social-first cutdowns and behind-the-scenes content to spread the moment online
Coordinated PR and influencer seeding around the reveal
App-download messaging layered on top of the awareness wave
Services deployed
Out of Home
Campaign Strategy
Creative Production
Social Amplification
PR & Buzz Building
The Results
Reach
5 million daily impressions from the billboard placement
National and international attention on the placement itself
Conversation
Widespread organic conversation around PremiumTrust Bank and the Blayzz app across social and earned media.
Brand impact
A landmark brand moment that positioned PremiumTrust as a bank willing to think bigger than its category.
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