Energy & Exhibitions
Powerelec Nigeria: 10,000+ leads for Nigeria’s largest energy expo
A 52-day multi-channel campaign built from scratch new social accounts, paid search, Meta lead gen, SMS and WhatsApp that filled the Landmark Centre.
10,000+
Total leads generated
21.6M
Combined impressions
6.2M
People reached on Meta
$1.12
Cost per lead (Google)
The Challenge
Powerelec Nigeria needed to fill Nigeria’s largest renewable energy, storage, power and electrical exhibition with no existing social presence and a hard event date of 13–15 January 2025.
Objectives
Generate 10,000+ high-quality leads ahead of the expo.
Build top-of-mind awareness and increase event visibility across Nigeria.
Drive registrations from engineers, energy investors and industry professionals.
Strategy & Execution
Audience targeting & optimisation
Custom targeting profiles for engineers, energy investors and industry professionals across Lagos, Abuja and Port Harcourt.
Lookalike audiences, retargeting and Facebook Pixel to improve relevance and cost-efficiency.
Performance reviewed every 48 hours — underperforming ads paused, budget moved to winners.
Multi-channel activation
Facebook & Instagram: lead generation, awareness, post engagement and landing page view optimisation.
Google Ads: lead generation, display remarketing and brand awareness.
Meta Pixel: optimised for landing page activity and conversion events.
Content creation: explainer videos, story highlights and 49+ posts on brand-new accounts.
SMS & WhatsApp: bulk sends to nurture leads and remind them about the event.
Services deployed
Meta Lead Generation
Google Ads
Display Remarketing
Content Production
SMS & WhatsApp Marketing
Social Media Management
The Results
Google Ads
2,082,438 impressions and 45,560 clicks
1,321 conversions at a 2.85% conversion rate
$0.04 average CPC and $1.40 cost per conversion
Leads campaign alone: 943 leads at $1.12 each
Remarketing campaign CTR of 10.72%
Facebook & Instagram
19,570,254 impressions
6,229,246 people reached
8,742+ leads generated
New Instagram and Facebook pages grown from zero in under 50 days
Impact
Over 10,000 total leads across platforms met the primary objective, with strong engagement rates, low CPCs and reinforced brand credibility heading into the expo.
The Receipts
Campaign dashboards
Google Ads: 45.6K clicks, 2.08M impressions at $0.04 average CPC.
Campaign breakdown leads at $1.12, remarketing CTR of 10.72%.
Top-performing lead generation creatives on Facebook and Instagram.
More Work
TELECOMMUNICATIONS
Let’sChat
Xpark360 reframed Let'sChat's zero-data messaging benefit as an emotional promise staying connected no matter your airtime balance and drove app installs behind it.
FINANCIAL SERVICES
Premium Trust
Xpark360 turned Premium Trust Bank's presence on the world's largest digital billboard into a 360° campaign that drove attention, conversation and downloads for the Blayzz app.
AVIATION
Royal Air Maroc
A full-funnel search, social and programmatic campaign that put Marrakech and Tangier in front of two million Nigerian travellers and lifted bookings out of Lagos.
Want results like Powerelec Nigeria?
Tell us the number you need to move. We'll build the plan that gets there.