Borderless Brand Power
Take Your Brand Beyond Borders With the Right Media Strategy
We plan and execute international campaigns across Africa, Europe, the United States, the UAE and Asia, managing media, creative, placement, compliance and reporting in one place.
Markets We Plan For
International Campaigns Across Key Global Markets
We help brands select markets based on their audience, expansion plans, business goals and available media budget.
Africa
Campaigns can be planned around regional expansion, pan-African visibility and country-specific audiences.
Europe
Suitable for diaspora campaigns, tourism, financial services, education, aviation, trade and investment communication.
United States and Canada
Reach consumers, professionals, investors, businesses and African diaspora communities across selected cities and regions.
UAE and the Middle East
Plan campaigns for audiences in Dubai, Abu Dhabi and other relevant Middle Eastern markets.
Asia
Reach audiences in selected Asian markets through digital, programmatic and available international broadcast platforms.
Global Broadcast and News Placements
Put Your Brand on International Media Platforms
We help brands assess global and regional media opportunities based on the audience, campaign objective and countries they need to reach.
CNN International
Advertising, sponsorship and branded-content opportunities for campaigns targeting international business, travel, policy and professional audiences.
BBC International Platforms
Commercial opportunities across selected BBC platforms available to audiences outside the United Kingdom.
Al Jazeera
International news and digital media opportunities for audiences across the Middle East, Africa and other global markets.
Sky News and Sky Media Platforms
Television, video and digital advertising opportunities across selected Sky and partner media environments.
VOX Africa
Media opportunities designed to connect brands with African and diaspora audiences.
Other Regional Media
Campaigns may also include African, European, Middle Eastern, Asian or North American broadcasters and publishers based on audience relevance.
Diaspora Audiences
Reach Nigerians and Africans Living Abroad
Xpark360 can help brands plan campaigns for diaspora communities across markets, such as:
Location
Reach audiences in countries, cities or regions with relevant Nigerian and African communities.
Language and Culture
Adapt messaging around shared cultural references, language and audience experiences without relying on stereotypes.
Interests and Behaviour
Reach audiences based on relevant interests, content behaviour and online activity where platform policies allow.
Events and Seasonal Moments
Build campaigns around homecoming periods, cultural events, travel seasons, concerts, trade events and major celebrations.
Audience Intent
Target people researching travel, property, financial services, education, investments, entertainment and products connected to Nigeria or Africa.
Featured International Campaign
Royal Air Maroc: Connecting Nigerian Travellers to International Destinations
A campaign designed to increase awareness of Royal Air Maroc’s destinations and strengthen interest in its Abuja to Casablanca route.
Xpark360 supported Royal Air Maroc with a coordinated campaign promoting its international route network to Nigerian travellers.
The campaign increased website traffic and engagement while supporting greater interest in Royal Air Maroc’s flight options.
How We Work
From Local Ambition to International Reach in Four Steps
We simplify cross-border campaign planning through one central strategy and delivery team.
01
Define Your Markets and Goals
Tell us which countries, regions or diaspora audiences you want to reach and what the campaign should achieve.
02
Receive Your International Media Plan
We recommend suitable markets, platforms, creative formats, budget allocation and campaign timing.
03
Approve the Media and Creative
You review the recommended placements, creative adaptations, campaign schedule and costs.
04
We Launch, Monitor and Report
Xpark360 coordinates the bookings, campaign materials, launch dates and reporting across the selected markets.
International Digital Advertising
Reach Global Audiences Across Digital Channels
Digital media allows campaigns to target specific countries, cities, interests, behaviours and stages of the customer journey.
Google Advertising
Reach people through search, display, video, websites and other eligible Google advertising placements.
YouTube Advertising
Use video campaigns to reach audiences by location, interests, viewing behaviour and content preferences.
Meta Advertising
Run campaigns across Facebook, Instagram and other eligible Meta placements using geographic and audience targeting.
International Programmatic Advertising
Reach audiences across websites, mobile apps, video platforms, native placements and other digital publisher environments.
Online Publisher Placements
Place banners, videos, sponsored articles and branded content on selected international news, business and lifestyle publications.
Streaming and Connected TV
Reach viewers through selected streaming, video-on-demand and connected television environments where available.
International Media FAQs
Yes. We provide local strategy, creative adaptation, media buying, execution and reporting for global teams entering Nigeria.
Put Your Brand in the Ears of the Right Audience