Premium Screens. Premium Audiences.
Put Your Brand on the DStv Channels Your Audience Watches
Xpark360 plans and executes DStv campaigns across entertainment, sports, news and lifestyle channels from channel selection and production to airtime buying and reporting, all handled by one team.
Channels With Intent
Choose Channels Based on Audience, Not Popularity
The right channel depends on who you want to reach, what they watch and the action you want them to take.
Africa Magic Channels
Best for entertainment, consumer goods, retail, financial services, telecoms and mass-market campaigns.
SuperSport Channels
Sports channels covering football, motorsport, boxing, athletics and major events. Best for telecoms, financial services, beverages, automotive, tech, retail and sports-focused brands.
News and Business Channels
Nigerian, African and international news and business channels. Best for corporate brands, finance, tech, aviation, energy, real estate and B2B campaigns.
Film and General Entertainment Channels
Film, drama, reality and lifestyle content for broad household audiences.
Local-Language Channels
Channels targeting Yoruba, Hausa, Igbo and other language groups.
Children and Family Channels
Best for family products, education, food and household brands.
Formats That Fit the Brief
Advertising Formats for Different Campaign Goals
Your brand can appear through traditional commercial spots or through deeper programme and content partnerships.
Commercial Spots
Pre-recorded television adverts placed within eligible commercial breaks. Common lengths may include 15, 30 and 60 seconds.
Programme Sponsorships
Brand association with an eligible programme, series, event or content category.
Programme Bumps
Short brand messages shown before, during or after a sponsored programme or segment.
Segment Sponsorships
Sponsorship of selected programme features such as sports analysis, news updates or entertainment segments.
Branded Content
Custom content developed around the brand and produced according to broadcaster and platform requirements.
Product Placement
The planned appearance or use of a product within suitable content, subject to editorial and broadcaster approval.
On-Screen Graphics
Brand logos, straps, frames or other approved visual placements within selected programmes or events.
Live Event Sponsorships
Brand visibility connected to live sport, reality shows, award ceremonies or major entertainment events.
Markets That Matter
Plan Your Campaign Around the Markets That Matter
DStv campaigns can be developed around one country, selected regions or a wider African audience, depending on the brand’s objectives.
Nigeria Campaigns
Reach viewers through Nigerian entertainment, news, sports and local-language programming.
West African Campaigns
Coordinate campaigns across selected West African markets using relevant regional channels and available inventory.
Pan-African Campaigns
Build wider African visibility through selected channels and programming available across several markets.
Country-Specific Adaptation
Creative, language, offer, currency and call to action can be adjusted for each target market.
Central Campaign Management
Xpark360 can coordinate campaign schedules, creative versions, bookings and reports through one team.
DStv Advertising FAQs
A campaign is planned around the audience, selected channels, programme context, commercial format, schedule and available budget before airtime is booked.
Put Your Brand Inside the Content Your Audience Follows