Screen Presence That Sells
TV Advertising That Puts Your Brand in Front of the Right Viewers
Xpark360 plans and executes TV campaigns across local, national and cable channels, handling strategy, production, airtime buying and monitoring in one place.
Format That Fit the Brief
TV Formats for Different Campaign Goals
From short commercials to programme sponsorships, we help you choose the format that best communicates your message.
Traditional TV Commercials
Recorded adverts commonly produced in 15, 30 or 60-second versions for brand awareness, promotions and product launches.
Sponsored Programmes
Brand sponsorship of a programme, episode or programme segment that attracts a relevant audience.
Branded Segments
Short branded features included within an existing programme, such as business, lifestyle, entertainment or sports content.
Product Placement
Strategic inclusion of a product or brand within relevant entertainment or programme content, subject to broadcaster approval.
Programme Bumps
Short brand messages placed before, during or after selected programmes or sponsored segments.
Infomercials
Longer-form television content used to explain a product, demonstrate its benefits or present a detailed offer.
Interviews and Brand Features
On-air conversations that allow company representatives or experts to explain an initiative, launch, event or service.
Live Event Sponsorships
Brand visibility connected to sporting events, award shows, reality programmes and seasonal television moments.
What You Get
What You Get When Xpark360 Handles Your TV Campaign:
Access to Nigeria’s Most-Watched Stations: Direct buying relationships across national, entertainment, sports, news, and regional channels:
National
Channels TV, AIT, NTA, TVC, Silverbird TV
Entertainment
Africa Magic Urban, Africa Magic Showcase, ROK TV, Wazobia Max
Sports and News
SuperSport (DStv), ESPN Africa, Arise News, Channels 24
Regional
LTV Lagos, BCOS Oyo, NTA regional stations across 36 states
Work in Focus
Let’sChat: A Campaign Built Around Real Connection
A story-led campaign that showed how free messaging keeps people connected without the worry of data costs.
Xpark360 created the Lifelong Connections campaign to highlight the emotional value of staying close to loved ones. Through relatable everyday moments, Let’sChat was positioned as a platform that removes the barrier between people and meaningful conversations.
Localisation
International Commercials, Adapted for Nigerian Broadcast
We adapt existing global assets for local screens without rebuilding the campaign from scratch.
Nigerian audience and viewing recommendations
Creative localisation for Nigerian audiences
Adaptation of existing international commercials
Broadcaster and approval coordination
Broadcast monitoring and reporting
Local, national and cable channel selection
Local casting and production
Airtime planning and buying
Multi-channel campaign management
Coordination with regional and global marketing teams
How We Work
From Brief to Broadcast in Four Clear Steps
We manage the production and media process so your campaign moves forward through one accountable team.
01
Share Your Campaign Requirements
Tell us your objective, audience, key message, preferred markets, campaign dates and budget.
02
Receive Your TV Campaign Plan
We recommend suitable channels, programmes, time slots, advert formats and production requirements.
03
Approve the Creative and Media Schedule
You review the script, storyboard, final commercial and proposed airtime plan before booking.
04
We Book, Broadcast and Monitor
Our team submits the approved materials, coordinates the broadcasters and provides campaign reporting.
End-to-End Handled
One Team From Campaign Idea to Final Broadcast
You do not need to manage separate production companies, television stations, media buyers and monitoring teams.
Audience and Channel Strategy
We identify the channels, programmes and time slots that fit your campaign goals.
Creative Development
Our team develops the concept, script, storyboard and production direction.
TV Commercial Production
We coordinate filming, talent, animation, sound, editing and final delivery.
Media Planning and Buying
We request current airtime rates, negotiate placements and prepare the media schedule.
Broadcaster Coordination
We submit approved campaign materials, confirm technical requirements and manage communication with the selected channels.
Campaign Approvals
We coordinate the materials and documentation needed for applicable advertising and broadcast approvals.
Monitoring and Reporting
We provide media schedules, broadcast confirmations and campaign reporting based on the agreed scope.
TV Advertising FAQ
Pricing depends on the channel, programme, time slot, advert length, frequency, campaign duration and commercial production
Put Your Brand on the Screens Your Audience Watches