Smart Media. Real Results.
Programmatic Advertising That Finds Your Buyers Across the Web
We run programmatic campaigns using real behavioural data to reach high-intent audiences across millions of websites and apps. Less waste, more conversions, measurable ROI.
Platforms We Plan Across
Campaigns Planned Across Relevant Advertising Platforms
The right platform depends on your audience, campaign objective, creative format, target market and available inventory.
Display & Video 360
Google’s Display & Video 360 can be used to organise audiences, manage creative, purchase eligible media inventory and optimise digital campaigns.
Taboola
Taboola supports native and performance advertising across participating publisher environments on the open web.
Teads
Teads supports advertising across premium digital publishers, video, mobile, desktop and selected connected television environments.
Other Programmatic Platforms
Depending on campaign needs and available access, suitable options may also include other demand-side platforms, publisher marketplaces and native advertising networks.
Precision Targeting
Reach Audiences Based on More Than Basic Demographics
Programmatic campaigns can use different targeting approaches to improve audience relevance and reduce unnecessary exposure.
Behavioural Targeting
Reach audience groups based on eligible online actions, browsing signals and content behaviour available through the selected platform.
Contextual Targeting
Place adverts around relevant topics, keywords, article categories or content environments.
Geographic Targeting
Focus campaigns on selected countries, states, cities, regions or other available geographic areas.
Interest-Based Targeting
Reach people grouped around interests, topics and content preferences recognised by the platform.
Demographic Targeting
Build campaigns around available characteristics such as age groups, household profiles or other permitted demographic signals.
Device Targeting
Adjust campaigns for desktop, mobile, tablet, app, connected television or other supported devices.
Retargeting
Reconnect with eligible users who have previously visited a website, viewed content or taken another tracked action.
First-Party Audience Targeting
Use approved customer or website data provided by the advertiser, subject to consent, privacy rules and platform requirements.
Similar Audience Modelling
Where supported, platforms may identify broader audience groups with characteristics or behaviours similar to an advertiser’s existing customers.
Formats That Fit the Brief
Creative Formats for Different Digital Environments
We recommend advert formats based on where the audience is likely to see them and what the campaign needs them to do.
Display Advertising
Static or animated banner adverts that appear across eligible websites and apps.
Native Advertising
Adverts designed to fit naturally within the layout and content style of participating publisher websites.
Video Advertising
Short video adverts delivered before, during or alongside eligible digital video content.
In-App Advertising
Display, native or video adverts placed within supported mobile applications.
Mobile Advertising
Creative designed specifically for smaller screens and mobile browsing behaviour.
Rich-Media Advertising
Interactive formats that may include movement, expandable content, product galleries or other engagement features.
Connected TV Advertising
Video adverts delivered through selected internet-connected television and streaming environments where available.
Digital Audio Advertising
Audio adverts delivered across selected music, podcast and streaming environments.
How We Work
From Campaign Goal to Programmatic Launch in Four Steps
We simplify the technical process while keeping the strategy and campaign decisions clear.
01
Define the Campaign Goal
Tell us your audience, objective, market, offer, preferred launch date and budget.
02
Build the Media and Audience Plan
We recommend the targeting approach, platforms, formats, inventory and measurement structure.
03
Prepare the Campaign
Our team develops or adapts the creative, configures the campaign and checks tracking before launch.
04
Launch, Optimise and Report
We monitor delivery, review performance and provide reporting based on the agreed campaign goals.
Proof in the Numbers
Measure More Than Impressions
The right metrics depend on whether the campaign is designed to build awareness, encourage engagement or drive a direct action.
Impressions
The number of times an advert was delivered.
Reach
The estimated number of individual people or devices exposed to the campaign, where this metric is available.
CPM
The average media cost for every 1,000 advert impressions.
Click-Through Rate
The percentage of delivered impressions that generated a click.
Cost Per Click
The average amount spent for each recorded click.
Video Completion Rate
The percentage of eligible video views that reached the required completion point.
Conversions
Recorded actions such as purchases, leads, registrations, downloads or completed enquiries.
Cost Per Conversion
The average campaign cost attached to each tracked conversion.
View-Through Conversions
Where supported, this can show tracked actions completed after an advert was viewed without being clicked.
Return on Advertising Spend
The value of tracked revenue compared with advertising spend, where reliable revenue data is available.
Programmatic Advertising FAQs
Programmatic advertising uses technology to buy and manage eligible digital advertising placements automatically across websites, apps and other digital environments.
Reach Your Audience Beyond Search and Social Media