Multigenerational Campaign
Nutri-C: Building a multi-generational digital presence from the ground up for a classic Nigerian family brand.
Nutri-C is a classic Nigerian vitamin-C powdered drink, available in orange and pineapple flavours. The brand carries strong multi-generational and childhood-nostalgia equity, positioned as a refreshing family drink that spans grandparents, parents and children.
100%
Built from scratch
3 Strata
Multi-generational narratives
Human-led
Content over corporate
Compounding
Social and demand gains
The Challenge
The brand arrived with virtually no structured online presence. It needed a complete digital foundation covering digital video content, social media management and digital marketing. The work had to speak simultaneously to grandparents, parents and Gen-Z audiences without diluting the product’s heritage appeal.
The Objective
Establish a proper digital footprint from scratch.
Create robust, multi-generational creative assets.
Grow social following and convert digital activity into product demand.
Our Strategic Approach
The Multi-generational dynamic
We deliberately rejected a narrow Gen-Z-only approach. Instead, the team designed digital video content and ongoing storytelling that spanned three generational strata within one coherent narrative: the same product experienced differently by grandparents, parents and children. Human-led, authentic content was prioritised over polished corporate messaging so the brand felt lived-in and relevant across the family.
Campaign Execution
Multi-strata digital video content was produced and launched.
Social channels were opened and managed from a clean slate.
A consistent stream of human-led content was created to sell the brand both emotionally and functionally.
Services deployed
Full-scale Strategy
Digital Video Production
Social Media Management
Digital Marketing Support
Continuous Content Pipelines
Offline Feedback Loop Integration
Results and Impact
Social Build
Social presence was built from brand-level zero to meaningful scale, creating active community channels.
Sustained Buzz
Sustained engagement and content performance generated clear commercial upside, increasing overall brand equity.
Commercial Pull
Successfully generated additional product orders and retail pull-through driven continuously by the campaign.
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